The DIGIWERFT Group – Strategy, Technology, and Brand United Under One Digital Roof

The DIGIWERFT Group is the innovation hub for digital commerce, loyalty, and Giftcard solutions. It combines technological excellence with brand strategy expertise – forming the foundation for sustainable revenue models in the era of the prepaid economy. Under the roof of the DIGIWERFT Group, we bring together expertise in Giftcard management, loyalty systems, e-commerce, payment, data analytics, and AI automation. Our goal: to develop intelligent platforms that meaningfully connect brands, customers, and technology – from concept to execution.

DIGIWERFT GmbH – Home of Digital Innovation and Specialized Shipyards

The DIGIWERFT GmbH is the operational center of the DIGIWERFT Group, bringing together all technological, creative, and strategic competencies under one roof. This is where our specialized brand and thematic “shipyards” are created – agile units that transform complex digital projects into tangible solutions.

Whether it’s GutscheinWERFT for the prepaid and Giftcard economy, TicketingWERFT for smart event and access systems, SponsorenWERFT for innovative commercialization models in the sports business, or FIBU-WERFT and CRM-WERFT for financial and customer management – each “WERFT” represents its own area of expertise, yet all follow the same principle:
We build the future. Piece by piece. Digital. Scalable. Sustainable.

With this, DIGIWERFT GmbH offers a unique ecosystem in which technology, strategy, and execution interlock seamlessly – extending far beyond the Giftcard sector.

GutscheinWERFT – Strategies for Revenue, Liquidity, and Growth

GutscheinWERFT is the strategically most important business unit of DIGIWERFT GmbH – and far more than just a technical provider of Giftcard solutions. We don’t see Giftcards as a product, but as a financial instrument: a tool to pre-finance revenue, secure liquidity, and build long-term customer loyalty.

Our strength lies in combining technology, strategy, and business expertise. From digital Giftcards, print-on-demand systems, and omnichannel distribution to a clearly defined financial float strategy, we guide companies on their path toward their own Giftcard economy.

Whether in hospitality, leisure parks, gastronomy, e-commerce, or sports organizations – GutscheinWERFT develops a tailored strategy with each partner to sustainably unlock their float potential. Thus, every Giftcard sale becomes more than just revenue: it creates predictable liquidity, measurable success, and real future security.