Case study:

How a professional club increased its giftcard revenue from 0.4% to 2.27% and thereby gained liquidity equivalent to that of a main sponsor

With a clear strategy, visibility and state-of-the-art technical implementation.

  • +468% growth in float 2.27% share of total revenue
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How a professional club increased its giftcard revenue from 0.4% to 2.27% and thereby gained liquidity equivalent to that of a main sponsor
These sports clubs trust us

Starting point

For a long time, giftcards played a minor role in the club. Fans wanted to offer gifts – but often couldn’t find what they were looking for. Merchandise, food & drink, hospitality, digital products: each revenue stream operated independently. There was no common strategy, no KPI management, no visibility.

The bottleneck

Not a lack of demand, but a lack of visibility. A giftcard would have made purchases easier – and generated immediate liquidity.

The finding

Most clubs are well below 1% giftcard revenue. Not because of a lack of fans, but because of a lack of strategy and implementation.

our approach

What this means for clubs

  • Every value stream generates float when it becomes visible: merchandise & fan merchandise, experiences & membership, hospitality & B2B packages
  • Identify value streams and consistently tap into them

Technical implementation

  • Pre-generated giftcard codes
  • JavaScript snippet on every page
  • No system dependency
  • Live in days, not months

Results that speak for themselves

  • +468% float growth
  • Higher average basket value
  • More first-time buyers
  • Float peaks before match days
  • Breakage as additional revenue

Ready to go in two days – and an immediate magnet for revenue and guests

Our RESULTS

+468% float growth

From 0.4% to 2.27% share of total revenue – through a clear strategy and visibility.

48-hour go-live

Technical roll-out without IT effort – immediate activation of all value streams.

€2 million float potential

At a 5% target rate, this generates liquidity equivalent to a second main sponsor.

From giftcard to revenue driver in just 48 hours – how GutscheinWERFT made it possible

With a fully integrated giftcard process ready to go in 48 hours, a simple offer was transformed into a tangible revenue and fan magnet:

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  • Fully automated giftcard shop
  • POS integration
  • Campaign and visibility modules
  • Reporting & KPI dashboard
  • 48-hour go-live without IT effort

“How much revenue potential does your club hold?”

2-hour check of all revenue streams – merchandise, F&B, hospitality, B2B.

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“How much revenue potential does your club hold?”