Industry: Professional Football – 2nd Bundesliga, Germany
Challenge: Inspiring fans worldwide
Solution: Creative and interactive Giftcard concept
Results: 300% increase in Giftcard sales compared to the previous year
Fan Quote: “It’s not just a Giftcard – it’s a real collector’s item.”
Success Story
F.C. Hansa Rostock
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The challenge:
F.C. Hansa Rostock, one of the most renowned football clubs in the 2nd Bundesliga and one of the most successful football brands worldwide, faced the challenge of inspiring its fans in innovative ways while simultaneously increasing the sales of fan merchandise. -
The solution:
In close collaboration with F.C. Hansa Rostock, we developed a customized solution: a unique, modular Giftcard designed as a miniature model of the club’s legendary South Stand. This creative approach transformed the typical Giftcard into a sought-after collector’s item and fan experience. Our software also enabled fans to purchase this special Giftcard in just a few clicks – simple, fast, and user-friendly. -
The result:
The innovative approach paid off: F.C. Hansa Rostock experienced an impressive 300% increase in Giftcard sales compared to the previous year. The combination of uniqueness, emotional connection, and ease of use provided by our software turned the Giftcard into a must-have for every fan.
Customer Testimonial:
“The collaboration with the GutscheinWERFT team exceeded our expectations. It’s not just a Giftcard – it’s a true rarity that our fans love. We were able not only to increase our revenue but also to strengthen our relationship with our fans.”
CDO, Jan Vogel from F.C. Hansa Rostock
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