Industry: Tourism
Challenge: Increase visitor numbers and onboard shop sales to make the maritime museum “Tradi” digitally accessible to a wider audience
Solution: Digital Giftcards for museum admission and onboard shop purchases
Software Solution: GutscheinWERFT software enabling instant mobile tickets and onboard shop Giftcards, simplifying both museum visits and shopping
Result: Significantly higher ticket sales and increased onboard shop revenue compared to the previous year
Success Story
Schifffahrtsmuseum Rostock
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The challenge:
The Maritime Museum Rostock, a living testament to maritime history, was looking for ways to shine even brighter in an increasingly digital world. The challenge was not only to attract more visitors but also to enhance the overall experience surrounding the museum visit and the onboard shop. -
The solution:
The solution came in the form of two digital Giftcard systems: admission Giftcards for entry to the museum and onboard shop Giftcards for purchasing souvenirs. The GutscheinWERFT software enabled visitors to store their Giftcards directly on their smartphones, making the museum visit significantly easier and enriching the shopping experience in the onboard shop. -
The result:
The introduction of digital Giftcards led to impressive results: ticket sales increased, as did revenue in the onboard shop. The figures confirm the success of the digital transformation at the Maritime Museum Rostock and demonstrate how digital innovations can enhance traditional experiences.
Customer Testimonial:
“The digital transformation was a big step for us, but the positive feedback from our visitors shows that it was the right decision. The digital Giftcards for admission and the onboard shop have not only expanded our offerings but also simplified and enhanced the experience for our guests. Working with GutscheinWERFT has enabled us to bring our museum and its onboard shop into the modern era without forgetting our roots.”
Beate Hlawa, managing director IGA-Park and Schifffahrtsmuseum Rostock
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